Are Galaxy S26 prices increasing despite Samsung's efforts?
The Price Hike Warning
Korean outlet The Chosun Ilbo reports that Samsung may raise Galaxy S26 prices due to rising memory costs, and even mobile chief Roh Tae-Moon might not be able to prevent it.
The Challenge
Memory cost crisis: AI-related chip shortages are driving up component costs across the Android ecosystem.
Last year's save: Roh Tae-Moon stopped the Galaxy S25 price hike at the last moment in 2025, but may not be able to repeat that feat.
Apple holding steady: Apple is allegedly keeping iPhone 18 prices at iPhone 17 levels, making Samsung's potential increase more problematic.
The Silver Lining
Samsung may offer higher base storage options (256GB or 512GB starting points) to offset the price hike and provide better value despite higher costs.